Increased concentration of self-owned brand car dealers

It has been more than two years since the introduction of Beijing's limit licensing policy. During this period, Beijing dealers have experienced unprecedented challenges and challenges, especially for their own brands. Some dealers have graciously called off the curtain call, mergers and acquisitions and integration have continued to be performed, and some of the strengths of the self-owned brand dealers have also been “bigger and bigger”.

In 2011, BYD Xinminheng acquired a BYD A1 network 4S shop, and Chery Integrity acquired two 4S stores, namely a Ruiqi 4S shop and a BYD 4S shop. At present, Xinmin Hengxin's acquisition plan is in progress; Integrity has owned 11 4S stores covering all Chery models; Great Wall brand currently has 5 4S stores in Beijing, of which 4 are Parkside. One.

“After the implementation of the restriction policy, the 4S stores with poor performance are compared with the 4S stores with good returns. Sometimes, the sales volume for one month can be less than 300 units.” The person in charge of an independent brand 4S shop introduced that the stores that were acquired were mostly new constructions. Soon after, the popular auto consumption market before the implementation of the limit-limit policy attracted many outside investors to invest in stores. Due to lack of adequate understanding of the auto industry and lack of operation, it was impossible to face the impact and chose to give up.

At the same time, some of the original 4S stores, which are not very large in scale, are facing huge market shocks, as well as the repeated squeeze of luxury brands and joint venture brands on their own brands. “The small-scale 4S shop that we acquired before, has already appeared one month before the acquisition can not sell what kind of car situation.” A person in charge of 4S shop introduces.

The above-mentioned situation has provided opportunities for large-scale, relatively strong independent brand dealers to expand their scale. "The manufacturers support our merger plan." Xinmin Heng said, the manufacturers support good performance of the merger and distribution of poor dealers, can effectively integrate resources, and rely on existing distributors accumulated brand reputation, awareness Degree and influence to promote the development of the brand in the entire region will greatly help the brand building and the effective use of resources.

In addition, due to the gradual decline of new car profits, most dealers began to focus on excavation of after-sales and auto aftermarket profits, which is part of the reason why some dealers choose to buy. “We will focus more on the development of automotive finance and hardcover business in the future.” A person in charge of Integrity said that the use of acquired 4S shop existing customer accumulation, to better achieve the integration of after-sales resources between the 4S stores, To promote sales after sales, to expand more profit growth.