Excavator sales fell by nearly 40% in the second half of the previous year

    According to data released recently by the China Construction Machinery Business Network, total sales of the 28 major excavator makers declined significantly in January. The industry believes that the current inventory of excavator dealers is low, but once the demand picks up, dealers make up the inventory inventory will drive the industry 1-2 months of sales.

    According to statistics, in January 28 major excavator manufacturers sold 5,201 excavators, a decrease of 38.54% compared with the previous period; due to the high base of the same period of last year, the month-on-year decline was relatively large, reaching 53.05%.

    Analysts of the China Construction Machinery Business Network believe that “since January happened to coincide with the Lunar New Year, and with the cold weather, the construction progress of most projects slowed or even stopped, causing the downstream demand of the excavator to be weak.”

    According to the data, in January, China exported 345 excavators, an increase of 46.81% year-on-year, accounting for 6.61% of total sales. Although the export of excavators increased by a large percentage year-on-year, the base figure was lower last year and the proportion of the total sales volume was relatively small, which is not strong enough to pull the market of the excavator down.

    According to research, the current inventory of dealers and companies is relatively insufficient. Once the demand picks up, dealers make up the inventory will be expected to drive the company at least 1-2 months of sales.

    Despite the poor performance of the excavator industry in January, domestic brands maintained a strong momentum of breakthrough. From the perspective of sales in January 2012, the share of domestic brands has further increased.

    According to the data, 16 domestic brand excavators sold a total of 2,122 units, and the market share reached 40.64%, which was nearly 0.54 percentage points higher than the 2011 share. Japan and South Korea’s brand share declined, with Japanese brands falling to 21.87% and Korean brands falling to 21.53%. The European and American Departments performed relatively smoothly and maintained at about 16%.

    Judging from the sales of various brands, the excavator sales volume of Sany Heavy Machinery began to surpass Komatsu since June 2011. It has been the monthly champion of sales rankings, showing that the trend of import substitution for excavators in China is continuing.

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