Recently, the reporter was invited to Germany to attend the 58th International Automotive Press Conference hosted by the Bosch Group. During the event, Bosch unveiled over 10 groundbreaking automotive technologies, showcasing its strong innovation capabilities and proving that "the beauty of life through science and technology is truly alive." The conference attracted more than 350 journalists from 35 countries, who gathered to explore key topics such as drive systems, emission control, safety, comfort features, and product concepts tailored for the fast-growing, low-cost automotive market. Dr. Bernd Bohr, a member of the Bosch Group Executive Board and head of the automotive division, highlighted that in 2006, Bosch invested approximately 10% of its sales into R&D. As a leading global supplier of innovative systems, Bosch collaborates closely with customers to develop new products aimed at achieving a future with zero pollution and zero accidents on the roads. One of the major focuses at the conference was on low-emission technologies. Christopher Qualters, Bosch’s head of diesel sales in the U.S., noted that clean diesel is gaining attention due to its environmental benefits and cost-effectiveness. To support this trend, Bosch is investing heavily in technologies that will enable diesel vehicles to meet stringent U.S. emission standards. By 2008, the company's improved nitrogen oxide catalytic conversion technology will help diesel engines comply with the US07 BIN 5 regulations. Audi, BMW, Mercedes, and Volkswagen are set to introduce clean diesel cars using Bosch's Denoxtronic technology. Bosch is also enhancing gasoline engine efficiency. Its second-generation direct injection system, combined with turbocharging, allows for smaller engines that deliver performance comparable to traditional ones while reducing CO₂ emissions by about 15%. These systems are expected to meet even stricter emission requirements. In 2007, Bosch plans to supply around 900,000 units, with projections reaching over 2 million by 2010. In addition, Bosch has developed injection systems for alternative fuels like compressed natural gas (CNG) and high-ethanol blends such as E85. For instance, in Brazil, many buses now run on flexible fuel using Bosch's technology, allowing them to switch between gasoline and ethanol. Dr. Rolf Leonhard, Vice President of Diesel Systems Engineering at Bosch, emphasized the company’s early involvement in hybrid technology. Hybrid systems can cut CO₂ emissions by up to 40% compared to conventional engines, and they also improve fuel efficiency. Bosch's start-stop system, for example, can reduce fuel consumption by up to 8% in city driving, while regenerative braking systems save 2–3%. A recent contract for hybrid vehicles further highlights Bosch’s commitment to cleaner power solutions. On the safety front, Bosch is developing advanced driver assistance systems. Dr. Rainer Kallenbach introduced the concept of a "sensitive car" equipped with sensors, cameras, and radar to monitor the environment in real-time. These systems can alert drivers to potential dangers and even take automatic action when necessary. Some of these technologies, like the Automatic Emergency Braking System, are already being prepared for mass production in 2009. Michael Strugala, head of occupant safety research at Bosch, discussed CAPS (Crash Avoidance and Protection System), which combines active and passive safety measures. The system aims to prevent collisions and reduce injury severity. Bosch has already launched several CAPS technologies, with more expected in the coming years. Bosch’s commitment to innovation is evident not only in its R&D investments but also in its long-standing tradition of technological excellence. In 2006, the company spent over €2.7 billion on automotive R&D, representing 10% of its €27.2 billion in sales—far exceeding industry averages. Despite challenges like global price pressures and currency fluctuations, Bosch remains dedicated to maintaining its R&D investment at similar levels in 2007, believing that innovation is essential for staying competitive and shaping the future of the automotive industry.

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