Recently, the reporter had the opportunity to attend the 58th International Automotive Press Conference hosted by the Bosch Group in Germany. This prestigious event showcased over 10 groundbreaking automotive technologies, highlighting Bosch's strong commitment to innovation and its belief that "the beauty of life through science and technology is alive." The conference attracted more than 350 journalists from 35 countries, who gathered to explore key topics such as drive systems, emission control, safety, comfort, and innovations tailored for the fast-growing, low-cost automotive market. Dr. Bernd Bohr, a member of the Bosch Group Executive Board and head of the automotive division, emphasized that in 2006, the company allocated around 10% of its sales to research and development. As a global leader in innovation, Bosch continues to collaborate closely with customers to shape the future of mobility—aiming for a world with zero pollution and zero accidents on the roads. One of the major highlights was Bosch’s advancements in low-emission technologies. Christopher Qualters, head of diesel sales at Bosch in the U.S., pointed out that clean diesel is gaining traction due to its environmental benefits and cost-effectiveness. To support this, Bosch is developing new technologies to help diesel vehicles meet stringent emissions standards. By 2008, the company's improved nitrogen oxide catalytic conversion technology will enable diesel engines to comply with the strict US07 BIN 5 regulations. Audi, BMW, Mercedes, and Volkswagen are set to introduce clean diesel cars using Bosch’s Denoxtronic system. In addition, Bosch is continuously refining gasoline engine technology. Its second-generation direct injection system, combined with turbocharging, allows for smaller engines that deliver performance comparable to traditional ones while reducing CO₂ emissions by about 15%. These systems are expected to meet or exceed ultra-low emission vehicle standards. In 2007, Bosch plans to supply around 900,000 such systems, with projections reaching over 2 million by 2010. Bosch is also exploring alternative fuel solutions, including compressed natural gas (CNG) and high-ethanol fuels like E85. In Brazil, many buses already use Bosch’s flexible fuel injection technology, allowing them to run on either gasoline or ethanol. Regarding hybrid technology, Dr. Rolf Leonhard highlighted that Bosch is one of the first companies to develop hybrid systems combining internal combustion engines with electric motors. These systems can reduce CO₂ emissions by up to 25% compared to conventional engines, and even more when paired with diesel. Additionally, hybrid technology helps lower fuel consumption—such as Bosch’s start-stop system, which can cut fuel use by up to 8% in city driving, and regenerative braking systems that save 2–3%. At the conference, Dr. Bohr announced that Bosch has secured contracts for hybrid vehicles, underscoring the company’s dedication to clean power. Safety and comfort were also central themes. Dr. Rainer Kallenbach introduced the concept of the “sensitive car,” equipped with sensors, cameras, and radar systems to monitor surroundings and assist drivers. Features like the Automatic Emergency Braking System and Road Hazard Detection are set to be mass-produced by 2009 and 2010, respectively, significantly improving road safety. Michael Strugala from Bosch’s occupant safety division discussed CAPS (Collision Avoidance and Protection System), an integrated active and passive safety technology. Some components, like the SCM system, are already in production, helping prevent secondary collisions after the initial impact. Finally, the event provided insight into Bosch’s long-standing tradition of innovation. During the visit to the Bosch Museum and the Boxberg testing ground, it became clear that the company invests heavily in R&D. In 2006 alone, Bosch spent over €2.7 billion on automotive R&D, representing 10% of its €27.2 billion in sales. Despite market pressures and currency fluctuations, Bosch remains committed to maintaining this level of investment, believing that innovation is essential for staying competitive and shaping the future of the automotive industry.

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