Yesterday, the AU Las Vegas event got underway with an inspiring general session featuring our CEO, Andrew Anagnost, alongside several special guests. During this session, we were introduced to an extraordinary manufacturing research project from NASA's Jet Propulsion Laboratory. It was fascinating to see how cutting-edge ideas are being explored in space exploration.
Today, Steve Hooper and I took center stage to present a keynote addressing the latest trends in the manufacturing industry. We discussed how we're enhancing our Product Design & Manufacturing Collection, along with the rest of our offerings, to cater to our customers' evolving needs. One great example is WHILL, a company known for its ultra-portable mobility chair, which has been significantly improved using Autodesk's generative design technology. Watching their innovative redesign unfold live on stage was truly impressive.

Looking ahead, we believe that the integration of design and manufacturing is not just a trend but the future of creating products. Our customers are embracing this shift, and we're committed to pushing this transformation forward. Breaking down the walls between product designers, mechanical engineers, and manufacturing engineers creates a cohesive team that enhances every aspect of the product development process—speed, cost efficiency, and innovation included.
Today, we're also unveiling new initiatives to advance this convergence:
**What’s Next for Generative Design**
We're currently developing expanded manufacturing constraints for Autodesk's generative design technology, specifically targeting 2- and 2.5-axis machining. Generative design, accessible through **Autodesk Fusion 360**, embodies this convergence as it integrates design and manufacturability. While support for additive manufacturing and 3- and 5-axis milling is already in place, adding 2 and 2.5-axis capabilities is significant because nearly anyone with an affordable CNC milling machine can leverage these features.
New subscribers to Fusion 360 will also receive a one-time grant of 100 cloud credits, which serve as the currency for our cloud-based services like generative design. Additionally, the Fusion 360 integrated workspace now provides a true hybrid manufacturing experience, seamlessly combining advanced additive and CAM capabilities in a single workflow. For more details, check out the **Fusion 360 blog**.
**Additive, Meet Generative**
We've created a comprehensive design-to-print workflow for additive manufacturing, leveraging Autodesk Netfabb and Fusion 360. This workflow bridges Autodesk's generative design technology with HP Multi Jet Fusion 3D printers, streamlining the conversion of digital designs into physical parts. This new workflow will enhance rapid prototyping accessibility while speeding up our customers' ability to deliver production-ready 3D printed components.
Penumbra Engineering, a user of both Autodesk and HP technologies, recently collaborated with a client to develop a next-generation ultrasonic sensing device designed for extreme environments. Utilizing Autodesk generative design and HP Jet Fusion technology, Penumbra achieved a lightweight yet stable design, ensuring optimal usability for technicians in the field.
“Integrating HP Multi Jet Fusion's unique voxel-level capabilities with Autodesk generative design opens new creative horizons from prototyping to production,†said Michelle Bockman, Global Head of 3D Printing Commercial Expansion & Development at HP. “By empowering the expansive Autodesk customer base to design for 3D across HP’s complete 3D printing portfolio, we’re opening doors for countless opportunities.â€
To encourage adoption of generative design and rapid prototyping, HP and Autodesk are offering a free one-year Fusion 360 subscription with each HP Jet Fusion 300/500/4200 printer purchased before FORMNEXT 2019, along with 300 cloud credits for those registered by January 31, 2019.
**Let the Metal Flow**
We're collaborating with GE Additive to simplify metal additive manufacturing by developing an integrated workflow for GE Additive machines. Built on the Fusion 360 platform, this workflow will span all aspects of additive manufacturing, from design and simulation to printing and machine analytics.
Leveraging GE Additive's software algorithms, interfaces, and specialized data models, the additive workflow will offer predictive insights early in the design phase, allowing designers to make informed engineering and business decisions without needing to physically produce parts first.
“Collaborating with Autodesk will create a powerful design-to-print environment for our customers, lowering barriers to additive adoption and accelerating their path to producing their first successful part,†said Lars Bruns, Software Leader at GE Additive.
For more information, click [here](#).
**Additive for Everyone**
EWI and Autodesk are teaming up to accelerate industry adoption of additive manufacturing technologies, including Directed Energy Deposition (DED). Through a series of training programs, they're inspiring engineers with hands-on seminars and workshops. Recently, a week-long seminar brought together engineers from EWI and DED equipment manufacturers to share best practices and gain expertise in Autodesk PowerMill 2019's additive capabilities. The next phase will introduce a dedicated additive manufacturing training course to ensure smooth integration between processes, software, and hardware.
From product development to fostering industry partnerships, we're driving progress. Remember, all of the above reflects the latest advancements for our customers. These new software features and alliances build upon the immense value already offered by our Product Design & Manufacturing Collection, providing far greater benefits than the subscription costs.
Why do we do this? At Autodesk, we've always aimed to make advanced technology accessible to all. We remain committed to that mission. Our goal is to equip our manufacturing customers with the tools they need to embrace the future and succeed. When our customers thrive, so do we.
Stay tuned as we continue to push boundaries and empower creators worldwide!
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