In the southern part of the 310 National Highway, a number of car sales companies have already established their 4S stores. Today, Qiming South Road and Jiudu East Road have become a bustling hub for various car dealers. The Mingyuan Plaza car sales market has gathered nearly 40 domestic and international car brands across more than 30 4S stores. According to data from the Merchants Bureau of the Ehui River Hui District, the market generated a turnover of 1.5 billion yuan last year and contributed nearly 100 million yuan in taxes. In the second half of last year, the Ehui River Hui District unveiled an ambitious plan: along the 2-kilometer stretch of the 310 National Highway, the district allocated 500 acres of land and invested 300 million yuan over three years to build the largest commercial vehicle sales base in western Henan. Zhang Kexuan, deputy secretary of the District Party Committee and head of the commercial vehicle project construction headquarters, emphasized that "the Ehui River is the eastern gateway of Luoyang, offering the best conditions for commerce and logistics development." With the establishment of the Lianhu and Erguang Expressway networks, as well as the National Highway 310 and two special railway lines within the district, transportation infrastructure is well-developed, giving the area a clear geographical advantage. Developing trade and logistics, therefore, was a smart move. Commercial vehicles typically refer to motor vehicles with four or more wheels, including engineering machinery, transport equipment, and agricultural machinery. After research, the Hui River District Government found that there was no proper commercial vehicle sales market in western Henan. Sales were scattered and unorganized. In the second half of last year, the district launched the construction of a commercial vehicle sales base along the 310 National Highway. Officials at the district, township, and village levels formed a project construction headquarters, working on site planning, land acquisition, and securing approvals for utilities and road infrastructure. At the same time, they actively attracted investors from across the country. According to Ma Shejun, director of the Investment Promotion Bureau, more than 10 commercial vehicle operators are either already stationed or will soon be setting up shop in the area. On March 25th, the reporter visited the construction site with the project headquarters. On a 60-acre plot south of the 310 National Highway, a car sales company named Tianyu has built a Jianghuai Heavy Truck 4S store. He Xiaolin, the general manager of the store, said the 4S shop cost 20 million yuan to build and began operations in April this year after starting construction in May last year. A three-story dormitory building has already been completed, and workers are painting the exterior walls. Across the road, a 140-acre plot lies flat with well-constructed walls. The project head revealed that this area was developed with support from the Shandong Chamber of Commerce, aiming to create a large-scale commercial vehicle square. It is expected to host five or six major heavy truck brands. Several brands, such as “Red Rock,” “Steyr,” “Shaanxi Heavy Truck,” and “Liuzhou Heavy Truck,” have expressed interest in establishing a presence. Zhang Kexuan explained that the commercial vehicle sales base is not just about selling cars. According to the plan, it will also include vehicle maintenance, spare parts sales, used car trading, and a logistics market, divided into five functional zones based on regional features. “We are trying a new model in project construction,” Zhang said. “We provide policy support, good service, and a favorable environment, but not direct capital investment. All infrastructure, including roads, is built by the merchants themselves.” This approach has created a strong investment climate, and businesses see great potential here. The enthusiasm among merchants entering the base is high. Zhang Kexuan confidently stated that, based on current progress, within three years, the commercial vehicle sales base will house over 100 auto brands and create employment for more than 1,000 people. Annual car sales are expected to reach around 15,000 units, with operating income reaching 3 billion yuan. Beyond that, after completing the first phase, the Ehui River Hui District government has continued expanding north and south of the 310 National Highway, developing tertiary industries like catering and accommodation to complement the automobile sales sector. A large industrial cluster is now taking shape in the northern part of the area.

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