International giants deploy Chinese cars to begin full competition
The global automotive giants are only just beginning to fully integrate into the Chinese market. Last week, Volkswagen FAW Group Co., Ltd. announced a joint venture between Changchun Volkswagen and FAW Group in Changchun, aimed at supplying components for the PQ35 platform for both FAW-Volkswagen and Shanghai Volkswagen. At the same time, Honda invested $8.18 million to establish a new company in Guangzhou, providing production support and metal molds for upcoming models at its domestic manufacturing base. Additionally, a new engine plant by the VW-FAW joint venture is set to begin construction.
These developments signal a shift in how foreign automakers operate in China. Previously, their local plants were primarily focused on assembly. Now, they are evolving into comprehensive automotive enterprises, with key components being produced domestically. Alongside General Motors, Volkswagen and other foreign automakers are accelerating their investments in China, expanding from upstream parts manufacturing to vehicle production and even downstream sales and credit services.
Setting up local manufacturing facilities makes strategic sense. It not only boosts the localization rate but also reduces procurement costs. The newly introduced "Automotive Industry Development Policy" has raised the bar for localization requirements, pushing foreign companies to source parts locally. Notably, in these newly established component companies, foreign investors often hold majority stakes. For example, the newly formed "Volkswagen FAW Platform Parts Company" has foreign ownership at 60%, indicating that foreign capital will maintain strong control over the spare parts sector in the future.
Volkswagen's aggressive expansion into parts manufacturing is driven by competitive pressure. In the first half of the year, Volkswagen produced 306,000 vehicles in China, while GM produced 259,000 (including SAIC-GM-Wuling), with the gap narrowing rapidly. Meanwhile, domestic players like FAW and SAIC are also stepping up their game. According to data from the China Association of Automobile Manufacturers, SAIC surpassed FAW to become the largest auto group in China this year. Even more surprising was Dongfeng Motor’s drop from third to fifth place, falling behind Changan and Beijing Automotive.
Meanwhile, brands like Hainan Mazda and Shanghai GM are competing fiercely for market share. Recently, dealers reported price cuts: the Excelle dropped by 9,500 yuan, the M6 by 12,000 yuan, and the Laoya City model saw reductions of 6,600 to 8,800 yuan. While these price cuts are good news for car buyers, the Ministry of Transport reported a troubling statistic: nearly 50,000 people died in traffic accidents in the first half of the year, a 2.4% increase compared to the same period last year. This highlights the need for stricter enforcement of the new "Traffic Law" and harsher penalties for driver violations.
In another development, the city of Laoya City made headlines when it suddenly announced it would not relocate again. This decision came as a blow to other auto cities like Dongfang Foundation and Oudebao, whose operators had been hoping for a move. For now, the future of these cities remains uncertain.
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