According to customs statistics, 34 vehicles were imported at Manchuria Port from January to April this year, an increase of 10.3 times over the same period last year (the same below), with an average price of 433,000 yuan per vehicle. The imported models are all off-road vehicles, all of which are imported in parallel.
The import of vehicles at Manzhouli Port has experienced explosive growth, mainly due to the impact of the collapse of international oil prices at the end of 2014, the depreciation of the ruble, the cost of importing Russian goods has been greatly reduced, and the profit margin has gradually emerged. Parallel imported cars have obtained legal status, although they belong to the minority. However, because of the lack of many intermediate links, its price has occupied an advantage; in the northeast and Inner Mongolia, there are only two import ports of Manzhouli and Dalian, and the geographical advantage of Manzhouli Port is obvious.
The so-called "parallel imported cars" generally refers to cars imported from the origin of the products other than the general distributors, and "parallel" with the domestic authorized distribution channels, such cars generally have lower market prices. Parallel imported cars were originally legal products, and they also entered the domestic market after 3C certification, but the batch size was small, and the manufacturer's warranty service was not provided after the sale. According to the widely-circulated “Work Plan for Piloting Parallel Imported Vehicles in the China (Shanghai) Pilot Free Trade Zoneâ€, the Shanghai Free Trade Zone is planning a parallel import pilot for automobiles, and the cars sold in the Free Trade Zone Trading Center will be 4S. The products purchased in the store channel enjoy the same after-sales service.
With the official operation of the parallel imported car business in Shanghai in February this year, the legal status of parallel imported cars has gradually become clear. Although it is a minority, but because of the lack of many intermediate links, its price has occupied an advantage and allows consumption. There is one more option. Parallel imported cars enriched the market, making the price of the entire imported car market more transparent and competition more benign. However, from the current point of view, parallel imported cars will not become the mainstream of the market, and its quality may be slightly better, but the ability to adapt to localization is worse than imported domestic cars and “medium-sized carsâ€, compared with the traditional “ Although the main body of responsibility of the "regular car" is the same as the "dealer", but there are also certain problems of accountability, the shortcomings of the after-sales maintenance and repair will occupy a greater weight in the purchase or not. A few days ago, following the “three guarantees†insurance policy for parallel imported cars in the Shanghai Free Trade Zone, the same policy was also launched in the Beijing area. The introduction of the “Three Guarantees†insurance has supplemented the shortcomings of parallel imported cars and increased their competitiveness with regular imported cars.
To this end, it is suggested that the market access mechanism for automobile import, sales and maintenance should be gradually liberalized. At the same time, the market supervision mechanism should be more stringent to protect consumers' rights and interests; the monitoring and analysis of parallel imports of automobiles should be strengthened, and various policy effects should be evaluated in a timely manner. Optimize and improve control policies and measures in a timely manner; automobile manufacturers should grasp the double-edged sword of localization of imported automobiles, and make pre-judgment in terms of products, brands and marketing strategies.
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