OFweek Semiconductor Lighting Network First, I am introducing myself. I am A Hui, from Yongzhou, Hunan Province. After 90 years, I came out to work in 2009. I have been engaged in the leather goods industry for six years. I have been in the same company for six years. The company that grew from a small factory to 300 people has aroused my passion for starting a business. Also, because of the influence of four friends who are engaged in the lighting industry, from the end, there is a place where entrepreneurship is everywhere - the ancient town. The lighting threshold is relatively low here, and my partner is my classmate. He is the second entrepreneur. He has been engaged in the lighting industry for 6 years and has been engaged in commercial lighting. He also looked at his brother-in-law from nothing to have a car and a house. He also wants to have a career of his own, so he wants to have a career. Our two young people were enthusiastic about planning a business and eventually opened a small factory in Xiaolan. For the lighting industry, I can only say that I have some views on lighting. The factory positioning draws on some of the previous experiences of the partners, and is also related to the company positioning of his brother-in-law. It is positioned at the middle and high end. In the first half of the year, the factory I haven't reached the state of normal profitability. How to open this situation, I accidentally saw the sharing of the light merchants, so I came in to learn from the bosses. About the positioning of lamps: The high-end is actually a false proposition. There is no advantage in the early stage of the factory and the accumulation of customer perception. We have adopted brand accessories to drive customers' trust in our quality, for example: using CREE light source to match Philips drive power. In this way, the customer's cognition is obtained in terms of quality, but the cost price will be high, and the price naturally has no advantage. Our customers are basically engineering and trading companies. Customers feel that they can't push. In the face of such problems, I directly explain the cost to the customer, and see how much he is willing to give me reasonable money, so you will also recognize The strength and sincerity of this customer! For those of our first-time factories, we can't blindly develop products, and we need to gain experience in the experience. Now I say that I am doing something in the lighting industry. Our Alibaba website is still quite manageable. Many customers have seen the website and took samples to feel that the product is OK. Just want to look at the factory. Then the factory is a problem we face. The factory is too small and the hardware equipment is not enough. complete. A certain size company in Shanghai looks at the factory and feels that the factory is too small and does not meet their requirements. However, the current strength, we can only meet their quality and service. However, I also understand our customers who have just started a business. I remember my first customer. She is a trading company in Shenzhen. I have only followed this three months. The lighting she wants is exported to Italy, her quality. The requirements are also strict. When I first sent the samples, the quality did not meet her requirements, so I gave the shipping fee to her to re-send the sample. In the process, all the details were photographed according to her requirements. , and then shipped, so as not to appear the same problem again. In fact, to do the service is to try to meet the needs of customers, even if the customer's requirements can not be met, but also to explain clearly to the customer, so that we can get the customer's understanding after the sample, she asked for some product information, power certification, product English specifications. My own English is not good, so I found some information, gave her a copy according to the regular specifications, told her that her English is not good, too detailed specifications will not, the customer understands. After waiting for more than two months, the order finally came down. The customer said that he would arrange for someone to come over and check the goods.
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