2009 was a challenging year. The financial crisis sweeping the world had adversely affected China's machinery manufacturing industry. However, Weichai Group achieved a converse trend. In 2009, the Group’s revenue is expected to reach 54 billion yuan, an increase of 10% year-on-year. %, total profits will exceed 4 billion yuan, an increase of 40%. The reason for this is that the chairman of Weichai Group Tan Xuguang stated that good internal strength is the only choice for enterprises to cope with the crisis, and the ultimate advantage of enterprises depends on the product. The biggest advantage of Weichai is that the product platform is more solid and solid. “After unremitting exploration, Weichai’s product platform construction has gradually formed a scaled, serialized competitive advantage.â€
2009 Product Portfolio Competitive Advantage Weichai Realizes Contrary Growth
It is reported that in 2009, Weichai not only launched a large number of its independently developed 10 litre and 12 litre blue engine engines, but also promoted 300,000 units of 3-litre and 4-litre low-power engine projects and 100,000 5-litre engines. 7 liters of medium-power engine projects, in addition, 300 high-power 3000-10000-horsepower high-power ship power projects have also entered the commercialization stage. The research and development of these products and their introduction into the market further improved Weichai's product platform.
In addition, Weichai also invested 1.5 billion yuan in 2009 to build the only domestic state-level commercial vehicle power system engineering research center; at the same time, 18 research institutes and enterprise units within the United Nations have established the only new energy source in the country. The strategic alliance of the power system industry technology innovation, and the establishment of a new energy power company, plans to produce 20,000 units of new energy power for the country IV, the country V.
With 10 liters, 12 litres, 5 liters, 7 liters, 4 liters, and 6 liters, as well as new energy power products, Weichai has completed the layout of a new product platform for multi-species, full-series, all-encompassing, and symbiosis. At the same time, Weichai's market is more coordinated and diverse. It is reported that in 2009 Weichai's market share of heavy trucks with a total weight of over 14 tons was maintained at more than 40%, and the market share of loaders was as high as 80%. On the basis of consolidating traditional advantages such as heavy-duty trucks and 50 loaders, Weichai has further expanded its target market with medium-power engines and new energy power products in the fields of passenger cars, heavy-duty trucks, and non-loaded automotive markets. Weichai's sales have achieved significant growth year-on-year. At this point, Weichai has initially established a vertically and horizontally coordinated, diversified and effective market structure.
In addition, in parallel with the growth in domestic demand, in 2009, Weichai’s product exports also maintained an upward trend: engine supporting exports reached 22,000 units, and the industry’s supporting export share increased from 44.6% in 2008 to 52.4% in 2009; In 2009, Weichai's overseas special maintenance service stations reached 70, covering the Commonwealth of Independent States, Africa, Southeast Asia, and the Middle East, and initially possessed the power and capability to serve the world.
2010 Speeding up the layout of Weichai to become a full-range supplier of dynamic products in the entire field
On December 7th, Weichai held the 2010 Business Conference. At the meeting, Chairman Tan Xuguang made overall plans for the future development of the company: in 2010, it achieved sales revenue of 70 billion yuan and exports of foreign exchange of 1 billion US dollars. In the next 3 to 5 years, it will realize production and sales of 1 million full-engines, 150,000 heavy-duty vehicles, and 1 million heavy-duty commercial vehicle transmissions. It will create a world-leading, core-technology and sustainable development equipment manufacturing industry group, and fully realize revenue. Breakthrough 100 billion yuan and enter the world's top 500 grand vision.
For the realization of this ambitious goal, Sun Shaojun, CEO of Weichai Power, stated that the most critical factor is also to build a product competitiveness centered on the powertrain system. For this purpose, Weichai proposed to “build a global leader in the full range and Full-field engine." According to Sun Shaojun, these three “allâ€, the first is the global leader, Weichai’s engine must achieve global leading performance in the next few years; the second is the full range, that is, Weichai’s engines to achieve small-scale displacement Large displacement, full coverage from low power to high power; the third is the entire field, Weichai's engine will cover all areas of the national economy.
Whether it is in the field of transport power such as commercial vehicles or ships, or in the field of engineering power such as construction machinery, Weichai is committed to making a full range of strategic suppliers. In order to achieve this goal as soon as possible, Weichai has accelerated the adjustment and layout of its products and expanded its product line.
At the beginning of this year, Weichai successfully acquired the French Baudouin company, filling the gap in Weichai's production of high-power engine production of 16 liters and above. On May 25, the listed company “Shandong Juli†was changed to “Weichai Heavy Machineryâ€. Weichai accelerated its expansion in the domestic ship power market. On December 11, Weichai Heavy Machinery’s first 10,000-hp ship engine was listed in Jinan; on December 9, Weichai Power signed a technical cooperation with Italian VM Engine Company. According to the agreement, Weichai Power will introduce the production technology of 10 models of multi-cylinder engines under the VM company. This not only enables Weichai to successfully enter the small diesel engine sector, but also marks the full range of Weifang Diesel's engine layout from 3L to 32L engines. carry out.
It is reported that according to different fields, Weichai has also made corresponding plans for engine sales in 2010. In 2010, Weichai plans to sell 650,000 sets of various types of engines, including 280,000 sets of truck power, 30,000 sets of power for passenger cars, and 13 sets of power for construction machinery. Million Taiwan, the ship electric power 20,000 Taiwan, including 3,000 Taiwan 7 liters. Within three years, the Weichai engine will have a displacement of 2 to 110 liters and a power range of 45 to 10,000 horsepower. It will be used in product lines for commercial vehicles, buses, construction machinery, ships, power generation and agricultural machinery, and will become a domestic product. Leading full-range, full-field power provider.
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