The rapidly growing market for lubricants is increasingly fierce.
"In China's lubricants market, the high-end products are mainly foreign-funded, such as Mobil and Shell. Most of the other markets are occupied by CNPC's Kunlun lubricants and Sinopec's Great Wall lubricants." Chu Wang, director of Infosys Energy, told the Chinese economy Times reporter, after 2008, affected by the international financial crisis, the market share of private enterprises is constantly decreasing.
Quotes are dangerous! Retailers should leave as soon as possible? Which stocks are worth buying in full? Some stocks are likely to rise by 50%! Institutional funds have undergone major changes. The data show that in 2009, domestic consumption of lubricants was approximately 6.35 million tons. The year-on-year increase of 3.3%, compared to the global lubricant market as a whole fell 12% -13%, China's lubricant market has great potential.
“The consumption of automobiles is closely related to the consumption of lubricants. In 2009, the consumption of vehicle oil accounted for approximately 45.5% of the consumption of lubricants, which was 2.89 million tons. The rapid increase in vehicle ownership in China has seen many lubricant manufacturers see In the broad market space in the future, many imported brands will increase investment in the Chinese market,†Zhu Zhenhua, general manager of Compton Lubricants, pointed out in an interview with this reporter.
At the same time, the number of lubricant companies in the domestic market is also growing. The reporter did not completely calculate that there were more than 2,000 domestic lubricant manufacturers. “The domestic lubricants market has a large number of brands, and there is a lot of mixed forces, among which the large state-owned enterprises represented by Sinopec’s Great Wall Lubricants and CNPC’s Kunlun Lubricants account for more than half of the lube market,†Zhu Zhenhua told reporters.
According to industry insiders, under the strong monopoly of the Great Wall and Kunlun, and the strong expansion of foreign brands, it is still unclear whether private brands can break through.
“Our products are positioned at the mid-to-high end and we want to avoid the edge of the domestic energy giants. At the same time, we have also developed products in many market segments, such as 'Taxis' for taxis and 'buses' for buses. Zhu Zhenhua said that these products are cost-effective and have earned a certain market share for their company.
In Chu Jiewang's view, it is not easy for private enterprises to expand. “Lionger companies value the evaluation of the market in comparison with other oil production companies, especially private oil companies, and they hope to expand through external recognition. market share."
Zhu Zhenhua does not deny this, for example, he said that Compton was named "China's 500 Most Valuable Brands" this year, which will help the sale of products. “In the industry, a total of four lubricant companies are listed. Apart from Compton, the rest are the Great Wall, Kunlun, and the Unification. These are the brands of state-owned enterprises and foreign companies.â€
Relevant sources told reporters that the current domestic lubricants mainly have two kinds of sales aftermarket and OEM market sales, of which the OEM market is relatively simple, OEM qualification companies can sell lubricants directly to auto manufacturers and 4S stores, and then the market It depends entirely on whether the consumer accepts it, depending on which way the consumer takes the lubricant. No matter what kind of sales method, the key to expanding the market is mainly to see the consumer acceptance.
Cl- Winding Machine,Wire Winding Machine,Automatic Winding Machine,Automatic Coil Winding Machine
Ningbo Dingming Machinery Manufacturing Co.,Ltd , https://www.dingmingmachine.com