According to investigations, in the increasingly fiercely competitive market, in order to occupy a greater market share, companies have played out price strategies and emotional marketing, the most common of which is through the form of marketing summits. So, is this type of marketing approach accepted by end customers? Reporters were investigated.
In April 2013, Shenzhen Chepa Lubricant Co., Ltd. held a regional marketing summit in Changsha, Hunan Province. Nearly 100 end-users participated in and learned about Chepa Lubricants' brands and products, and discussed opportunities for the future lube market.
It is understood that this event is the first meeting of Cheyou Lubricants in Hunan. In order to let customers understand more about the brand of lube lube and to earn more profits in the market, General Manager of Che Pao Lubricants came to visit personally. Explain to everyone. Among them, the development history, social honors, production equipment and other hardware and software information of Cheyou Lubricants have aroused great interest and attention from customers. The atmosphere of on-site interaction is enthusiastic. Many end-customers, after learning more about the car lubricating oil, said that during the event promotion, there will be additional orders.
According to General Zhang, the lubricant industry is different from other industries. It has strict requirements on the quality of products, and it takes a long time to train loyal customers. Only when the owner tries to use it for some time, he experiences good self and repairs. When the factory carries out the oil change, it will only recognize the brand when it sees the phenomenon of less carbon deposit in the engine, and gradually becomes the brand's advocate. Therefore, there is still a long way to go for lube oil in this market. We firmly believe that with the excellent quality and good reputation, the lure of lure oil will surely get better and better!
Taking the Lubricants Lubricant Marketing Summit as an example, in order to occupy the domestic lubricants market, in addition to the company's good reputation, production workshops, and equipment, the excellent quality is the car owners' most concern. Just like the slogan of Cheyou Lubricants: Trust comes from quality! We hope that companies will win a win together with distributors, end customers and owners when they compete for the market and make profits!
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