Recently, well-known multinational tire manufacturer Kumho Tire announced that with its subsidiary group Kumho Asiana Group and ICBC have reached a strategic partnership in the field of e-commerce, some of Kumho Tire's products will begin to be sold on the ICBC E-Commerce platform. . At present, Kumho Tire has entered the trial operation stage on this platform, and some hot tires have begun to be sold.
It is reported that this expansion of online sales channels is currently only set up in the Shanghai area, and sales will expand to the whole country when sales and operations are stable. Kumho Tires said that after referring to market data, tires purchased on the E-Commerce platform will have a better service experience due to consumer demand considerations. Consumers can look at the Kumho Tire official flagship store by searching for tires on the E-Commerce platform or finding tires in automobiles and car accessories. After selecting the tires that meet their own models, the Kumho Tire's telephone specialist will contact the consumers. Confirm orders and help consumers choose the most convenient installation address, and consumers just pick a free time to install, this sales model not only saves consumers valuable time, but also allows consumers to enjoy more favorable prices To more services. Moreover, the products sold are all Kumho Tire's hot OE tires, which include 6 patterns and 17 specifications. After that, Kumho will expand more new products and high-end products one after another. Based on the needs of consumers, it will provide more high-performance, high-comfort product choices to provide more convenient and higher-satisfaction online. Buy tire experience.
As the Internet e-commerce market matures, Kumho Tire, as a traditional manufacturing enterprise, makes full use of the current traditional sales channels in conjunction with e-commerce sales, which increases the online sales channels for traditional sales channels and enables consumers to get better sales. A more convenient online user experience. At the same time, consumers can also buy tires with greater discounts through commonly used financial products. As a result, the cooperation between the two sides has opened up a new win-win situation.
Kumho Tire also disclosed that the Kumho Asiana Group's strong cooperation with ICBC's E-Buy platform has enabled Kiako’s Asiana Airlines’ Asiana Airlines to replace Kumho Tire’s online sales. Join it. It is believed that this will also be an important step in the Kumho Korean Group’s sales layout in the future.
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