With the development of LED lighting, major lighting manufacturers began to seize the market, the market competition in Taiwan is becoming increasingly fierce, and even the price of 7W LED lamps has dropped to NT$100 (about 20.4 yuan).
Philips' July 7th introduction of the 7W entry-level LED bulb in Taiwan reduced the price by 20%, reaching NT$399 (about 82 yuan), which has a great advantage in price, but also triggered LED lighting in Taiwan. Product wars.
Bai Jiansheng, general manager of Philips Group and Lighting Business in Taiwan, said that although Philips is in the leading position in the domestic lighting market, there is still room for efforts in the LED bulb market. Now it is based on 7W and 13W LED bulbs, with prices ranging from 349 to 549. Yuanxin Taiwan Dollar, in order to construct a complete product line, plans to launch 15W LED bulbs next year.
With the continuous introduction of new products, Philips' LED lights no longer have a price advantage. Tsann Kuen’s recently promoted 7W LED bulbs are priced at NT$99, and the lion’s 7W LED lamps are priced at NT$98, which also fell below the 100-yuan mark.
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