Since the start of this year, sedan sales have been on a steady decline, putting many dealers in a difficult position. In contrast, commercial vehicle sales have shown consistent growth, highlighting the different dynamics between the two markets. Light truck sales, in particular, have maintained an upward trend. According to several major light truck dealers in Shenzhen, sales in the first half of 2024 continued the momentum from the second half of 2023, reaching new highs. Li Hongbo, General Manager of Shenzhen Atkin Automobile Trading Co., Ltd., noted that Qingling light trucks saw significant growth from January to May, with an average increase of over 20% compared to the same period last year. June sales remained stable. He explained that commercial vehicles cater to a different customer base than passenger cars, and as such, the market has its own seasonal patterns—typically peaking from August to April, with a slower period from mid-May to mid-August. The first half of the year followed this pattern closely. Guo Shangguang, Marketing Manager at Shenzhen Jiangling Motors Trading Co., shared that in February, the company achieved a historic milestone by selling 7,000 units. The company's light truck sales increased by more than 20% year-over-year in the first half of the year, with June marking a peak. The launch of the Jiangling Kaiyun light truck in May was a key driver behind the strong June performance. This model, developed jointly by China and Japan, combines Isuzu’s advanced technology with design tailored for the Chinese market, representing a major step forward in Jiangling’s product development. Other brands also performed well, including Olympic Bell, Era, and JAC light trucks, which all saw increased sales. Meanwhile, the Shenzhen Hengxin Ford Transit 4S Sales Service Center, the first 4S store for Ford Transit in China, reported impressive results. With an average monthly sale of over 50 units, the center exceeded last year’s total sales for the first six months. According to Duan Weixiang, the general manager, three factors contributed to this success: the introduction of the Transit Express logistics vehicle, the opening of the 4S center, and innovative sales strategies. Hengxin also focused on building long-term relationships with foreign-funded enterprises, offering customized car solutions and maintaining strong customer loyalty. Similarly, Ruifeng, another high-end commercial vehicle brand, had a strong performance, with one dealer in Shenzhen selling 101 units in June. On the lower end, the scenery Haishi diesel models gained popularity due to their fuel efficiency, leading to solid sales. Looking ahead, Duan Weixiang is optimistic about the second half of the year. With logistics being recognized as one of Shenzhen’s four key economic sectors, demand for light trucks is expected to grow. Additionally, new emission standards starting July 1 will encourage the purchase of qualified vehicles. The successful launch of Teshun Express aligns with the growing demand for high-end urban logistics solutions. Li Hongbo from Shenzhen Atkin also noted that national regulations targeting large-tonnage small-scale vehicles could impact manufacturers, but the extent of the effect depends on the policy intensity. If it’s just a transitional phase, the impact should be minimal. He added that in the second half of the year, top brands may face less pressure and find more opportunities in the market. (Word count: 568)

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