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Dare to be the world first - remember Liuzhou Automobile Industry

Do you know Liuzhou, Guangxi? It's a city that may not be on everyone's radar, but its influence in the automotive world is undeniable. Brands like Wuling, Changlong, and Fengxing are well-known, yet many people still don't realize how deeply rooted these companies are in the heart of China. Liuzhou Automobile, one of the city’s three key industries, has come a long way in just 38 years. Back in 1969, the city launched its first "Liujiang" brand car, marking the beginning of a remarkable journey. Fast forward to 2007, when the annual automobile production was expected to exceed 700,000 units — an impressive milestone for a city that was once relatively unknown. Over the decades, the industry has grown steadily: from surpassing 100,000 units in 1997, to over 200,000 in 2003, and hitting 500,000 by 2006. These numbers reflect not only growth but also innovation and resilience. A major turning point came in 2002 with the establishment of SAIC-GM-Wuling, a joint venture between General Motors, SAIC, and Wuling. This "China-China-foreign" model was groundbreaking. By giving 84.1% of equity to SAIC for free and allowing GM to reinvest, it set a new standard for cooperation. The result? A 40.43% market share for Wuling mini-cars, nearly 8 billion yuan in revenue, and a win-win situation for all parties involved. This success led to more partnerships. Liuzhou Auto partnered with Renault and Nissan through Dongfeng, while Liuute became part of FAW. These collaborations helped position Liuzhou as a global automotive hub, attracting giants like GM, Nissan, and Renault. The city didn’t stop there. It focused on self-reliance and openness, investing heavily in technology to meet environmental standards. Annual investments of 100 million yuan were made to improve emissions and reduce noise, ensuring compliance with both national and international regulations. The development of a circular economy and industrial optimization further boosted growth. Supporting industries flourished, and research centers like SAIC-GM-Wuling at Hunan University were established, bringing in top experts and resources. Today, Liuzhou stands as a thriving automotive hub, with multiple industrial parks, a complete supply chain, and strong agglomeration effects. Companies like Chongqing Lear have joined the scene, drawn by the city’s potential and strategic advantages. In short, Liuzhou has transformed from a small city into a powerful player in the global automotive industry — proving that with vision, innovation, and collaboration, even a regional city can make a big impact.

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