The 6th China Top 50 High-growth Chain Enterprises Forum was held in Beijing on August 2nd, 2013. At the forum, Liao Qihang, the head of Chi Plus brand, Li Li, a consumer researcher of ACNelson, and Bian Guojian, senior manager of major customers of the Bosch Group Hejun, who is a partner of Hejun Group, discussed the scale, status, and challenges of the automotive aftermarket .
According to data from the China Automobile Dealers Association, the total output value of China's auto aftermarket in 2012 was 490 billion yuan, a year-on-year increase of 27%. The “In-depth analysis and forecast report of China's auto aftermarket industry from 2011 to 2015†published by Sinopharm China Development Company shows that overall, China’s auto aftermarket has great potential for development. In 2015, the scale of China’s auto aftermarket will exceed that of the United States. , Become the world's largest automotive aftermarket country.
Liao Chuhang said: “Each vehicle can generate an annual output value of 4,000 yuan in the aftermarket. In the next few years, the annual growth value of the domestic aftermarket will reach 100 billion yuan. Therefore, for the Chinese market and even the entire automotive market in the world, This is a very big piece of 'cake'."
At present, the development pattern of China's auto market is not clear. Li Li said that China's auto aftermarket services can be divided into four categories, namely 4S stores, luxury brand specialty shops, chain stores and roadside shops.
According to the analysis, the 4S shop service professional and supporting formal, but due to over-professional, not suitable for all consumer demand, and huge investment for franchisees; chain brand stores established relying on a certain brand, with convenience and high brand coverage However, it is still not widely accepted by consumers. The advantages of luxury car brand stores are professional, and their target audience is narrow. Roadside shops are convenient and cheap, but they often cannot guarantee quality. Their living space is gradually being chained Store and 4S shop replaced.
At present, 4S stores are widely distributed in China, with a high degree of recognition, and chain stores have just started. Bian Guojian said that the basic pattern of the US automobile rear market is the “28 rule,†that is, chain brand companies account for 80% of market share, while China is just the opposite – 4S stores account for over 80% of market share.
"For China, the after-sales market is still in its infancy." Bian Guojian said.
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