Amazon Patent: Mixing Reality Mirrors to Try on Virtual Clothes

    Amazon’s next move in the fashion world may be a mirror showing how clothing can be presented to you without having to actually wear them. The report said that the company has obtained a patent describing this technology. Using mirrors, screens, monitors, projectors and cameras, the system can combine the image of a character with a virtual image and present a reflection of a mixed reality, showing it in various virtual background settings and wearing virtual clothes.


    Although Amazon has encountered some resistance from the fashion industry, the company has launched a number of fashion-oriented products in recent years. In terms of retail, Amazon has launched its own fashion brand and its own home clothing trial service. In terms of technology, Amazon has developed an application that can tell you which clothes are more stylish, discover trends, and design fashion clothes based on them. Of course there are also voice-activated cameras that can take pictures or videos of your costume and suggest what to wear. The technology described in this new patent appears to be a logical follow-up to Echo Look, considering that Amazon acquired Body Labs, a 3D model startup, in October last year. This strategy is more reasonable.
    Amazon plans to develop this technology as a product. But for a company that wants to break the fashion trend, a retail company will almost certainly benefit from having people try virtual clothing, and a mixed reality mirror like this seems like a wise move.

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