According to relevant data, it is estimated that by 2020, the global lighting market will reach 100 billion euros, of which general lighting accounts for about 83 billion euros. At that time, the global 46 lighting market will be in Asia, and the Chinese lighting market will account for 50% in Asia. The main reason is that the LED cost reduction rate is incomparable with other light sources, and the cost of LED will continue to decline. Application has become an indisputable fact. Faced with the huge market temptation, the capital of all parties actively participated in the LED industry, which led to the insiders wanting to retreat, and those outside the circle wanted to come in and earn a lot of money. For a time, integration, mergers and acquisitions, and running the road have become hot words in the industry. No one wants to be eliminated by the times. SMEs step up their pace and warm up. According to the author's collection and collation, the alliance has found that there are about 30 LED industry alliances, covering industry testing organizations, academic institutions, research institutions, and large and medium-sized enterprises from the upstream chip to the application end. Many international giants, such as Cases of alliances initiated or joined by Philips, Osram, GE. The intention of the alliance is to point out a cooperative mode of ensuring the market advantage of all parties involved, and the cooperation and resource integration between the relevant enterprises and related institutions. Its literal meaning: unity, connection, combination, alliance: covenant, allies; alliance, is from the beginning of the union, has a consistent goal and a vision of common struggle, and finally become a partner or an ally, to achieve cooperation and win-win. In the face of this year's market environment, various lighting companies are actively preparing for the battle. The transformation from the previous closed-door to the win-win cooperation model has fostered the alliance boom. But behind the craze is to warm up the group? Or blindly follow the trend or the connection of various interest groups? The policy orientation guides the national energy conservation and emission reduction standardization technology alliance initiated by the China National Institute of Standardization and the United Nations Energy Conservation Center in 2011. Its secretariat is designed by the China National Institute of Standardization. Its purpose is to promote energy conservation and emission reduction and combat climate change. And accelerate the construction of a resource-saving and environment-friendly society. The author found that the Guangdong LED Lighting Standard Technology Alliance initiated by the Guangdong Provincial Institute of Standardization in 2012 aims to clarify the relationship between technology, products, markets, applications and standards, and achieve time and phase implementation. Strategic emerging industry technology standard planning. The development of the industry is inseparable from the government's policy orientation. Its representative alliance belongs to the National Semiconductor Lighting Engineering R&D and Industry Alliance. It is a semiconductor lighting industry-university research cooperative organization and innovative service platform. The alliance was established in 2004. Guangzhou Huadu District Semiconductor Lighting Technology Innovation Alliance, the sponsors include: Sun Yat-Sen University Semiconductor Lighting System Research Center, Guangzhou Hongli Optoelectronics, Guangzhou Yanxin Energy Saving Service Company and other scientific research institutions initiated by the Huadu District Semiconductor Lighting Technology Innovation Alliance . Guangdong Cluster Development Guangdong Province, as a lighting industry base, has a unique base advantage and has created a number of lighting companies. There are 8 alliance organizations in Guangdong Province, and these alliance organizations include patents, channels, products and other links. Among them, the LED Patent Alliance initiated by Shenzhen in 2010 is an organization that builds and perfects the members of the LED Patent Alliance around the development trend of LED patent technology at home and abroad. Dongguan established the LED Patent Alliance in 2013 to establish a patent pool. The affiliated companies will inject enterprise patents into the alliance patent pool and authorize each other to realize the integration of patent resources in the LED industry. According to the author's reference to relevant information, 70 of the members established by the current alliance are mainly small enterprises that are not well-known. The reason is that the author believes that the main reason is that the capital is actively involved in the LED industry. A wave of integration and mergers and acquisitions has emerged. However, in the list of companies that are ignored by the public and the vision of the giants, small and medium-sized enterprises that are incomparable to large enterprises cannot obtain large enterprise mergers and acquisitions, such as capital strength, talent reserve capacity, research and development strength, and enterprise scale. Favored, it is even more difficult to be independent in the fiercely competitive LED industry. It is the only way to survive in the LED era. The alliance is one of the most common combinations of LED companies. In addition to the above-mentioned characteristics of the company-based alliance, we can also see the emergence of individual-oriented alliance organizations. According to the author's data, the Aladdin Marketing People Club is newly established. LED Elite Club organization, it is worth mentioning that its sponsoring organization is different from other alliance organizations as the main sponsors, but the Aladdin e-commerce limited by the Guangya Group, the organizer of the world's largest Guangzhou International Lighting Exhibition. Initiated by the company, this will, to a certain extent, avoid the behavior of the sponsoring unit to use power for personal gain. It was initiated by a third-party platform to organize its rich exhibitors, owners, designers and other resources. Different alliances have different characteristics. In addition, according to the author’s charter, the club members are mostly senior managers of the lighting industry. And the lighting industry is dominated by elites. In addition to the Aladdin Marketing People's Club, the author believes that there will be more clubs with personal strength to claim their own, and they will use the influence of club members in the industry to achieve resource sharing and promote the development of the lighting industry. This is an era of alliance era and resource integration. If you don't have an alliance or an alliance, it is a disadvantage for future development. The era of single-handedness has gradually drifted away, and resource integration and development have become the strong voice of the current economic development. Ni Cheng, secretary-general of the sharing alliance, said that both the industry alliance and cross-border integration are effective ways for companies to go further in the future. The purpose of alliance and integration is to do things that a single enterprise can't do, and truly realize resource sharing and win-win cooperation.
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