Kumho Tire leads the winter market to gain critical acclaim

    In January 2015, as one of the earliest foreign-invested tire companies entering the Chinese market, Kumho Tires introduced special winter tires for consumers in China's cold regions, including household car snow tires and SUV snow tires. In order to meet the needs of more vehicle consumers, the new Winter Portran CW51 has been introduced recently. This is a winter tire designed specifically for LCV (light commercial vehicle) models. In addition to ensuring grip and traction when the tire is driving on icy and snowy roads, the CW51 has also tailored a wide triangular area to ensure high durability of the vehicle under full load by strengthening the bead structure of the tire.

    "This year, we put on Kumho's soft rubber winter tyres. The grip is really good. It is very comfortable to turn to the brakes. Especially in the snow, the grip is very good, and the effective distance of the brakes is obviously shortened. "I have a lot of self-confidence and I feel safe in the snow and ice weather," said Mr. Wang, a consumer from Shenyang.

    It is believed that relying on the globally strong R&D technical team and the accurate grasp of the needs of Chinese consumers, Kumho Tire's winter tire products will definitely be able to protect the vast consumers in the northern regions of China from ice and snow.

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