In the 10th anniversary of Honeywell's brake pads entering the Chinese market, Honeywell Automotive Consumer Products Group deepened its development strategy in China with a brand new concept, bringing the brake pad business to its three major filters, spark plugs and coolants. The products are planned together. Under the unified brand strategy, according to the unique characteristics of the brake pads, we have customized more specific product strategies and market development plans, built differentiated competitive advantages with high-quality products, and further penetrated the automotive aftermarket.
Honeywell’s current domestic vehicles are concentrated in North-South Volkswagen, Shenlong, Beijing Benz, Changan Suzuki, Yuejin Group and other companies. Mr. Chen Zhaohui, director of marketing department of Honeywell Automotive Consumer Group, said, “In the future, Honeywell will continue to maintain good relationship with the automaker; on the other hand, the expansion of the dealer network is also well-organized in the channel construction. Advancement."
It is understood that Honeywell brake pads have an extremely rich product line. As a star product in the brake pads, Honeywell ceramic brake pads represent the world's top level of friction materials, with low noise, no drop ash, no corrosion, long service life, less environmental degradation, etc. advantage.
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