Since July, the engine sales of Dongfeng Cummins Engine Co., Ltd. have been rising month by month. In August, the production and sales volume exceeded 12,000 units. Market forecasts show that market demand will not be less than 10,000 units per month in the coming months. At present, Dongfeng Cummins is building up enough horsepower to meet market orders, mobilize all resources and make every effort to ensure the realization of 142,000 sales targets.
In the first half of the year, affected by the international financial crisis, Dongfeng Cummins was facing the adverse impact of foreign export business and the decline of the domestic commercial vehicle market. From January to June, the sales of Dongfeng Cummins engines only reached 49,600 units.
In the face of huge operational pressures, Dongfeng Cummins has not been able to rely on it, has an assessment of the situation, and has firmly grasped the favorable opportunity for the introduction of the national commercial vehicle support policy, and has taken decisive measures such as “external expansion of the market, internal control costs, improvement of quality, and strengthening of marketing†and other powerful measures. To activate the market and spurt the goal of 600 million yuan in the second half of the year to achieve market breakthroughs.
In order to further increase the efforts to open up the market, the Outreach market has achieved “three extensionsâ€: customer extension, market extension, diversification of product extensions, implementation of high-end and low-end brand synchronous business strategies, and commitment to the development of construction machinery products. Xugong, Liugong, Shaanxi Automobile, Yutong and other domestic well-known manufacturers of more than 10 established strategic cooperation partnership; implementation of internal resources integration, advocate the source and reduce expenditure, increase the cost of internal management and control, reduce costs around management, reduce costs, purchase Cost, realize the goal of reducing costs by 100 million yuan and detail the decomposition of liabilities; carry out the "100-day quality and zero defect" quality improvement competition, do a good job of the existing process documents, waste, change, establish work, strengthen the execution of the process; strengthen the marketing network and The construction of outlets and marketing networks have been refined. At present, 11 business centers have been set up in major market regions in the country to strengthen regional radiation; sales incentive policies have been issued, marketers have been tapped, and the market has been refined.
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