[Hardware Network] The lighting industry is developing rapidly, and the market competition is fierce. On April 9th, China Real Estate Evaluation Center officially released the list of the top 500 brands of China's real estate development enterprises in 2009. In the list of lighting fixtures, NVC won the favor of the most developers, won the championship, Philips ranked second, followed by Opp, the market share of the three major brands are relatively high, forming a three-pronged pattern, with Panasonic Sanxiong Aurora, Yaming, TCL, Dibao, Osram and Huatai brands together constitute the top ten echelon of lighting categories.
At present, there are nearly 3,000 enterprises in the lighting industry in China, and the output ranks first in the world. However, there are only a dozen large enterprises, the industry is large and scattered, and the industrial concentration is low. In the past, the high-end market was the world of foreign brands such as Philips and Panasonic. In recent years, domestic brands such as Opt and NVC have begun to exert their efforts to increase their investment in independent R&D and compete with foreign brands in the high-end market.
From the regional distribution of the preferred rate of each brand developer, domestic big brands firmly occupy the top five in the region, and NVC, Philips and Optek are among the top three in each region. While stabilizing the regional market, We will enter the other regions and strive to expand the market share of its brands by establishing branch offices or regional agency models in major regions of the country.
According to a survey conducted by the China Real Estate Evaluation Center, most real estate development companies currently use brand-name lighting brands, among which NVC, Philips and Opp have higher selection rates of 27.34, 20.31 and 17.97, respectively. The total usage rate of the three major brand developers reached 65.62. The top 10 developers in the country preferred brands accounted for nearly 90% of the total market. This shows that developers have a higher concentration in the selection of lighting fixtures. The three giants of NVC, Philips and Op Lighting have occupied more than 60 market share, leading the domestic lighting market consumption, leading the development of the lighting industry to diversification.
According to the research report, developers in various places choose more famous brands with greater influence when choosing lighting products. Well-known brand lighting products have many varieties, large quantities, good quality, complete products, large choices, excellent brand image can improve the quality and aesthetics of the project, and the deep-rooted brand impression of consumers has become the choice of lamps for developers. An important factor in the brand. The market competition is so great that it can be imagined that many people stand out from the crowd.
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